Vellum Press
“Sell the labour, not the sea.”
A brand caught between what it was and what it could become.
We started with the one rule the brand could not break, then let the palette, the voice and the layout all follow from it.
- Client
- Vellum Press
- Sector
- Retail
- Year
- 2021
- Duration
- 8 weeks
- Services
- Identity, Art Direction, Web
- Team
- 5 people
(01)
The Brief
The problem
Every decision traces back to a single guideline, so the result feels inevitable rather than designed.
The rule we wrote
We rebuilt the story before touching a single pixel.
“Say less, and mean all of it.”
(02)
What happened
3×Increase in engagement
43%Lift in brand recall
3Press features
“They found the rule we didn’t know we had — and made everything obey it.”
(03)
Credits
- Strategy
- J. Rizk
- Creative Direction
- J. Rizk
- Art Direction
- S. Nassar
- Copy & Narrative
- J. Rizk